Bachelor of Science in Marketing with a Concentration in Digital Marketing and Social Media Online
Master the platforms, analytics, and strategy that drive modern brands. This accelerated online program will prepare you to advance a career in one of today's most dynamic fields.
Overview
Build your digital marketing career with a B.S. in Marketing – Digital Marketing and Social Media
The Bachelor of Science in Marketing with a Concentration in Digital Marketing and Social Media program at the University of Wisconsin-Parkside equips you with the skills to thrive in today's digital landscape. Backed by AACSB accreditation, this fully online business program covers social media strategy, promotions management, web analytics, content marketing, and digital advertising, with a focus on community-based learning applied to real clients.
Pursue your digital marketing degree online in seven-week terms, and choose from multiple start dates per year. There’s no application fee, and up to 90 transfer credits are accepted. Graduate ready to take on a rewarding role such as social media manager, digital marketing specialist, or advertising manager.
Accreditation:
The Department of Business programs at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
In this online B.S. in Marketing program, you will learn to:
- Apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management, to a realistic consumer product situation
- Prepare and present promotion plans to industry expectations, applying concepts to situations with real clients
- Develop and execute a market research project to industry expectations in a community-based learning environment
- Develop and implement a marketing plan, including effective use of social media and digital marketing tools, aligned with basic industry standards to meet marketing objectives
- Apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management, to a realistic consumer product situation
- Prepare and present promotion plans to industry expectations, applying concepts to situations with real clients
- Develop and execute a market research project to industry expectations in a community-based learning environment
- Develop and implement a marketing plan, including effective use of social media and digital marketing tools, aligned with basic industry standards to meet marketing objectives
As a graduate, you will be prepared for a variety of digital marketing careers, including:
- Account Executive
- Advertising Manager
- Brand Manager
- Communication Director
- Creative Director
- Market Research Analyst
- Promotions Director
- Public Relations Executive
- Social Media Manager
- Account Executive
- Advertising Manager
- Brand Manager
- Communication Director
- Creative Director
- Market Research Analyst
- Promotions Director
- Public Relations Executive
- Social Media Manager
Also available:
The University of Wisconsin-Parkside offers a variety of undergraduate programs. Learn about our other online bachelor’s degree programs.
Need More Information?
Tuition
Complete your degree with budget-friendly, per-credit tuition
Tuition for the B.S. in Marketing with a Concentration in Digital Marketing and Social Media program is the same for in-state and out-of-state students. All fees are included. Tuition may be subject to change on a yearly basis.
| Per Credit Hour | Per Course |
|---|---|
| $473 | $1,413 |
Tuition breakdown:
Transfer your credits
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's UWP record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.
Calendar
Check the calendar to see how soon you can start
The B.S. in Marketing with a Concentration in Digital Marketing and Social Media is delivered in an online format ideal for working adults, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring I | 1/27/27 | 1/18/27 | 1/18/27 | 1/26/27 | 2/4/24 | 3/17/27 | 7 weeks |
| Spring II | 3/18/27 | 3/5/27 | 3/5/27 | 3/17/27 | 3/25/27 | 5/14/27 | 7 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Take the next step and apply to this digital marketing online degree program
For admission into this digital marketing program online, you must provide transcripts from all institutions previously attended, as well as meet the requirements below.
Admission Requirements:
- High school diploma or equivalency
- All official transcripts
- No fee to apply
Freshmen
- GPA of a 2.0 on a 4.0 scale unweighted
- High School transcript or equivalent or all college transcripts for completed college-level course(s)
Transfer Student (12+ transferable credits)
- GPA 2.0 or higher for transferable credit
- Proof of High School Diploma or GED if the student does not already hold an AA/AS and official transcripts from all institutions of higher education previously attended
International Student
- GPA 2.0
- Official transcripts in English translation documenting completion of secondary school and attendance at all other institutions of higher education (if applicable)
- Transcripts must be submitted to a professional evaluation service that is recognized through NACES (naces.org). Education Credentials Evaluators, Inc. (ECE) and World Education Services (WES) are recommended. An additional fee will be charged by the evaluation service.
- Transfer students require a course-by-course evaluation. Freshman student evaluation does not need to be course by course. The evaluation cannot be more than five years old.
- Proof of English Proficiency: (if education was not conducted in English)
- TOEFL, 71 (internet based)
- IELTS, 6.0
- ACT English subscore, 23 or higher
- DuoLingo, 100 or higher
- Pearsons, 45 or higher
Official transcripts from high schools or all institutions of higher education previously attended or GED/HSED scores should be mailed directly from the institution(s) to UW-Parkside at this address:
Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144
Official transcripts sent directly from issuing institution(s) are also accepted electronically by selecting UW-Parkside as the receiving institution and/or providing [email protected] as the email address.
Applicants are also strongly encouraged to upload a copy of their unofficial transcripts and a current resume at the time of application at: https://your.uwp.edu/register/appdocs.
Have a question? Call us at 844-492-2160.
Courses
Explore the digital marketing degree online courses
The B.S. in Marketing – Digital Marketing and Social Media online curriculum is comprised of 120 credit hours, including fundamental preparation courses, business foundation core courses, concentration courses, concentration electives, and general university degree requirements.