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Master of Business Administration with a Concentration in Marketing Online

Develop the essential skills necessary for career advancement in a variety of marketing roles in the Master of Business Administration with a Concentration in Marketing online program from the University of Wisconsin-Parkside. This program emphasizes the relationship between marketing and other business functions in an increasingly digital environment.

Apply by: 8/22/22
Start class: 9/12/22
Apply Now Request Information

Overview

Why consider the online Marketing MBA degree

$18,000 Total Tuition
As few as 12 months Duration
30 Credit Hours

In the MBA with a Concentration in Marketing 100% online program from UW-Parkside, enhance your ability to recognize marketing challenges, design and decide on effective strategies to address those challenges, and understand the implications of those decisions. Prepare for vital roles as a marketing manager, market research analyst, marketing director, sales manager, brand manager, and more.

The practical curriculum for this online business master's program includes an in-depth study of integrated marketing communications, global marketing management, sales and key account management, and digital marketing and social media. You will review aspects of advertising, promotions, and personal selling from the perspective of market management.

In this online Marketing MBA program, you will examine management techniques in the global context, including increasingly competitive international market dynamics and environmental factors. You will identify theories and best practices related to key account management and sales while discussing major account strategies, motivation, incentives, selection, and recruitment. Plus, the online master’s program deepens your knowledge of digital marketing, social media, internet marketing, consumer behavior, web analytics, and search engines. You will develop advertising and creativity strategies using real-life case studies, discussions, and a simulation game.

Our core course work empowers you with a variety of foundational skills and advanced applications. You will learn advanced strategic management concepts, particularly business-level and corporate-level strategy formulation, implementation, and control. If you don't have an undergraduate background in business, you will benefit from our foundation courses designed to ensure your success in the MBA program. These two courses introduce you to principles in finance, accounting, statistics, and economics.

All courses are 7 weeks in length and taught by highly qualified faculty with extensive experience as corporate managers and entrepreneurs. Our curriculum is frequently revised to remain relevant with industry trends, in part based on feedback from our esteemed Business Advisory Board, which is comprised of approximately 30 senior business leaders and entrepreneurs from a variety of management backgrounds.

Accreditation:

AACSB Accredited logo

The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

In this online MBA program, you will learn:

  • An analytical approach to developing solutions for challenging business issues
  • The impact of both domestic and global environments on a firm's operations
  • Advanced leadership skills and strategy formulation
  • Awareness of the issues of working within a competitive global marketplace, and development of corresponding strategies
  • An analytical approach to developing solutions for challenging business issues
  • The impact of both domestic and global environments on a firm's operations
  • Advanced leadership skills and strategy formulation
  • Awareness of the issues of working within a competitive global marketplace, and development of corresponding strategies

As a graduate, you will be prepared for a variety of careers, including:

  • Marketing Manager
  • Market Research Analyst
  • Marketing Director
  • Sales Manager
  • Brand Manager
  • Marketing Manager
  • Market Research Analyst
  • Marketing Director
  • Sales Manager
  • Brand Manager

Also Available:

University of Wisconsin-Parkside offers a variety of specialized MBA programs. Learn about our other MBA online degree programs.

$18,000 Total Tuition
As few as 12 months Duration
30 Credit Hours

Accreditation:

AACSB Accredited logo

The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Need More Information?

Call 844-492-2160

Call 844-492-2160

Tuition

Our budget-friendly MBA tuition can be paid as you go

Tuition for the MBA with a Concentration in Marketing online degree program is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$18,000 Total Tuition
$600 Per Credit Hour

Tuition breakdown:

$18,000 Total Tuition
$600 Per Credit Hour

Calendar

Important dates for our students

The MBA with a Concentration in Marketing online program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.

Now enrolling:

8/22/22 Apply Date
9/12/22 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Summer I5/23/225/2/225/9/225/17/225/22/227/8/227 weeks
Summer II7/11/226/20/226/27/227/5/227/10/228/26/227 weeks
Fall I9/12/228/22/228/29/229/6/229/11/2210/28/227 weeks
Fall II10/31/2210/10/2210/17/2210/25/2210/30/2212/16/227 weeks
Spring I1/30/231/9/231/16/231/24/231/29/233/17/237 weeks
Spring II3/27/233/6/233/13/233/21/233/26/235/24/237 weeks

Now enrolling:

8/22/22 Apply Date
9/12/22 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Read the details of our admissions criteria

For unconditional admission into the MBA with a Concentration in Marketing online program, you must hold a bachelor’s degree and provide transcripts from all institutions previously attended as well as meet the requirements below.

Admission Requirements:

  • Bachelor's degree from a regionally accredited college or university
  • Official transcripts
  • No GMAT required

MBA online admission requirements (based on undergraduate GPA)

  • 2.75 and above. Applicants must have transcripts sent directly to UW-Parkside from all previous institutions attended. No GMAT will be required.
  • 2.5 to 2.749–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience. Without the required work experience, applicants are required to submit two recommendations. No GMAT will be required.
  • 2.33 to 2.49–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience, and two recommendations. No GMAT will be required.

Official transcripts from all colleges/universities attended, regardless if they appear on the degree awarding transcript or not, should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

Official transcripts sent directly from issuing institution(s) are also accepted electronically by selecting UW-Parkside as the receiving institution and/or providing [email protected] as the email address.

A non-refundable application fee of $56.

Applicants are also strongly encouraged to email a copy of their current resume at the time of application to [email protected].

Have a question? Call us at 844-492-2160.

Courses

Advance your knowledge in these Marketing MBA Online classes

The MBA with a Concentration in Marketing online curriculum is comprised of 30 credit hours, including 24 credit hours of MBA core courses and six credit hours of electives. Applicants may be granted a waiver of one or both of the required foundation courses (MBA 502: Finance & Accounting and MBA 512: Statistics & Economics) based on a review of the applicant’s official transcripts.

Duration: 7 weeks
Credit Hours: 2
Introduces financial and managerial accounting principles and tools used in managing businesses.
Duration: 7 weeks
Credit Hours: 2
Introduces descriptive statistics, probability and expectations, theoretical distributions, sampling distributions, estimations, and hypothesis testing. Focuses on three major macroeconomics variables (GDP, inflation, and unemployment) and analysis of both fiscal and monetary policies.
Duration: 7 weeks
Credit Hours: 2
Focuses on challenges and opportunities associated with being an effective, creative and innovative manager in the increasingly complex, disruptive, and competitive workplace.
Duration: 7 weeks
Credit Hours: 2
Delves into the role of accounting in the successful management of business enterprises; identification of relevant cost and revenue information for managerial decisions; application of analytical reasoning and formal models to various business problems.
Duration: 7 weeks
Credit Hours: 2
Reinforces and explores in detail the concepts and techniques of modern operations management. Uses case studies, simulation, and real life business issues to examine new and emerging trends.
Duration: 7 weeks
Credit Hours: 2
Explores the basics of project planning and control, PERT/CRM, work breakdown structures, cost control, matrix organization, resources scheduling and leveling, and outsourcing. Introduces project management software.
Duration: 7 weeks
Credit Hours: 2
Introduces various technologies for business decision making. Includes decision support systems, technologies for achieving operational excellence, enterprise systems, customer relationship management systems, business intelligence systems, data mining, strategic decision making based on data and forecasting.
Duration: 7 weeks
Credit Hours: 2
Examines the theory and practice of corporate finance; fundamental ideas such as the time value of money and its role in valuation. Applies techniques to major decision areas that face financial managers.
Duration: 7 weeks
Credit Hours: 2
Examines traditional theories and contemporary managerial perspectives to optimize organizational effectiveness. Includes leadership, motivation and performance, decision making and empowerment, organization climate, culture and change, individual human processes, and overall global management.
Duration: 7 weeks
Credit Hours: 2
Focuses on the demands of organizational leadership. Examines theories, strategies, and approaches to leadership including the effect of globalization and the role of ethics on leadership.
Duration: 7 weeks
Credit Hours: 2
Focuses on managing and coordinating diverse workers across national boundaries using case studies and current managerial different dilemmas in different cultures.
Duration: 7 weeks
Credit Hours: 2
Utilizes case studies to hone analytical and decision making skills for marketing. Focuses on the various kinds of problems in marketing that the modern decision maker must resolve.
Duration: 7 weeks
Credit Hours: 2
Provides advanced learning experience in competitive decision making through the use of an online business simulation.
Duration: 7 weeks
Credit Hours: 2
Focuses on strategic management as an essential function for all types of organizations and firms. Emphasizes advanced strategic management concepts, particularly business-level and corporate-level strategy formulation, implementation, and control.
Duration: 7 weeks
Credit Hours: 2
Review aspects of advertising, promotions, and personal selling from the perspective of market management.
Duration: 7 weeks
Credit Hours: 2
Examines management techniques in the global context, including increasingly competitive international market dynamics and environmental factors.
Duration: 7 weeks
Credit Hours: 2
Reviews theory and best practices related to sales and key account management, includes discussion of motivation and incentives, selection, recruitment, and major account strategies.
Duration: 7 weeks
Credit Hours: 2
Emphasizes digital marketing, social media, internet marketing, consumer behavior, web analytics, search engines, optimization, and advertising and creativity strategy via cases, discussion, and a simulation game.
  • Over the years, UW-Parkside has been cited as one of the most affordable AACSB-accredited MBA programs in the nation.

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or call 844-492-2160 844-492-2160
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