Master of Science in Sport Management Online

Leverage your passion for sports into a successful career with the 100% online Master of Science in Sport Management online program at the University of Wisconsin-Parkside. This versatile degree program offers you the industry-specific knowledge and resourceful insights to begin or expand your career as a sport management professional.

Apply by: 1/20/25
Start class: 2/3/25
Apply Now Request Information
Overview+

Overview

Why our 100% online master’s in sport management stands out

$21,641.40 Total Tuition
As few as 12 months Duration
33 Credit Hours

As the only sport management graduate program in the Universities of Wisconsin, the 100% online Master of Science in Sport Management from UW-Parkside is uniquely designed to prepare you for exciting sports-oriented careers while also giving you the flexibility to learn on your own schedule. This practical online degree program offers you the tools and qualifications for gainful employment in sport management careers at all levels, including professional, amateur, high school, and nonprofit sports.

In this online master’s in sport management program from University of Wisconsin-Parkside, you will gain a full understanding of sport management techniques supported by a strong business background. Topics of discussion include sports research and analysis; governance and administration issues; sports law and conflict resolution; social, ethical and international sportsmanship; financial management techniques for sports organizations, and much more.

Course work for the online M.S. in Sport Management offers you a solid array of core courses and a wide range of elective courses at both the tier 1 and tier 2 level—such as sports communication, sports analytics, sport facility and event management, current issues in sport management, and special topics in sports. You can further tailor your online master’s program by choosing the thesis or non-thesis track.

The online M.S. in Sport Management program offers graduate assistantships, athletic teaching assistantships, and internships with the only NCAA® Division II athletic program in Wisconsin. As an online student, you have the flexibility to complete your internship experience in your home state or anywhere in the world. Plus, with our experienced faculty, personal advising, strong alumni network and internship programs, you will have extensive opportunities to connect and collaborate with sport management professionals from all levels.

Accreditation:

AACSB Accredited logo

The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

In this online M.S. program, you will learn:

  • Effective communication techniques through various channels as well as professional interpersonal skills and negotiation tactics
  • Advanced management practices that abide by legal and compliance-related standards and follow ethical guidelines
  • Sound financial management techniques, including revenue generation methods such as marketing and sales
  • Inclusive leaderships styles and organizational systems to run large meetings, departments, and teams
  • Problem-solving techniques for common challenges facing the sports industry
  • Transferrable knowledge and competencies that can be applied to real-world sports settings
In this online M.S. program, you will learn:+
  • Effective communication techniques through various channels as well as professional interpersonal skills and negotiation tactics
  • Advanced management practices that abide by legal and compliance-related standards and follow ethical guidelines
  • Sound financial management techniques, including revenue generation methods such as marketing and sales
  • Inclusive leaderships styles and organizational systems to run large meetings, departments, and teams
  • Problem-solving techniques for common challenges facing the sports industry
  • Transferrable knowledge and competencies that can be applied to real-world sports settings

As a graduate, you will be prepared for a variety of careers, including:

  • Athletic Coach
  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Contract Negotiation Manager
  • Event Coordinator
  • Facilities Manager
  • Fitness Manager
  • Marketing Consultant
  • Operations Manager
  • Public Relations Manager
  • Sports Agent
As a graduate, you will be prepared for a variety of careers, including:+
  • Athletic Coach
  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Contract Negotiation Manager
  • Event Coordinator
  • Facilities Manager
  • Fitness Manager
  • Marketing Consultant
  • Operations Manager
  • Public Relations Manager
  • Sports Agent
$21,641.40 Total Tuition
As few as 12 months Duration
33 Credit Hours

Accreditation:

AACSB Accredited logo

The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Bill Miller

"Dr. Bill Miller, who leads the sport management program, has such good experience in the field. He knows how to make you think deeper about the content. Everything that I have learned, I have been able to apply and, when I was in the classroom, see how it would apply to my career."

Joe Lanser
Assistant Director of Athletics – UW Milwaukee
steve schendt

Schendt feels he got everything he wanted from his online program at UW-Parkside, as well as what he needed. “It’s made me more well-rounded at a level that I really strive for. It is such a strong program. Since class sizes were small, all the professors were so supportive. I would have almost weekly one-on-ones with each of them."

Steve Schendt
Director of Programs – Salvation Army's Green Bay Kroc Community Center
Apply Now

Need More Information?

Call 844-492-2160

Call 844-492-2160

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Tuition+

Tuition

UW-Parkside’s affordable online degree tuition

Tuition for the M.S. in Sport Management online degree program is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$21,641.40 Total Tuition
$655.80 Per Credit Hour
View additional tuition information +

Per Credit Hour Per Course Per Program
$655.80 $1,967.40 $21,641.40

If you are applying for financial aid, please use Federal School Code 005015. For further information, please contact our Financial Aid Office at 262-595-2574 or [email protected].

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Tuition breakdown:

$21,641.40 Total Tuition
$655.80 Per Credit Hour
Calendar+

Calendar

Our application deadlines and class schedules

Curriculum for the master’s degree in sport management is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.

Now enrolling:

1/20/25 Apply Date
2/3/25 Class Starts

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring I2/3/251/20/251/24/251/28/252/2/253/21/257 weeks
Spring II3/31/253/17/253/21/253/25/253/30/255/16/257 weeks
Summer I5/19/255/5/255/9/255/13/255/18/257/4/257 weeks
Summer II7/7/256/23/256/27/257/1/257/6/258/22/257 weeks
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Now enrolling:

1/20/25 Apply Date
2/3/25 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Apply Now
Admissions+

Admissions

Find your fit in our online sport management program

For admission into the online master’s in sport management program, you must hold a bachelor’s degree and provide transcripts from all institutions previously attended as well as meet the requirements below.

Admission Requirements:

  • Bachelor’s degree from a regionally accredited college or university
  • Official transcripts
  • No GMAT required
View all admission requirements +

Online M.S. in Sport Management admission requirements (based on undergraduate GPA)

  • Official transcripts from all undergraduate institutions attended
  • Current resume
  • A statement of purpose that discusses career goals and why you are pursuing a career in sports. (Up to 1,000 words.)
Students with an overall undergraduate grade point average of 2.5 or lower are highly encouraged to also submit up to three letters of recommendation as part of their application materials. Official transcripts from all colleges/universities attended, regardless if they appear on the degree awarding transcript or not, should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

Have a question? Call us at 844-492-2160.
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Courses+

Courses

Discover what you will learn in UWP’s online M.S. in Sport Management courses

The M.S. in Sport Management online curriculum is comprised of 33 credit hours, including 21 credit hours of core courses, six credit hours of tier 1 courses, and six credit hours of tier 2 courses.

Expand All

You must take the following Sport Management Core Courses

Duration: 7 Weeks weeks
Credit Hours: 3
Analyzes research in the sport management field to help solve issues within the sport industry. Introduces different methods for conducting and analyzing research. Examines how research articles are organized to assist in both reading and conducting research. Discusses practical applications of research.
Duration: 7 Weeks weeks
Credit Hours: 3
Explores the managerial activities essential to amateur sports administration. Examines the structure and function of amateur sport organizations and how individual sport organizations fit into the greater sport industry. Focuses on high school and intercollegiate athletics.
Duration: 7 Weeks weeks
Credit Hours: 3
Examines sport law as it applies to sport managers by identifying liability of situations in the supervision, management and conduct of sport. Introduces how to design and develop strategies for limiting liability including constitutional law, negligence, contract, and employment law.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces student to various leadership theories and ethical considerations in sport. Examines what it is to be a leader and how to consider different ethical issues when leading a sport organization including topics in human resources and effective management.
Duration: 7 Weeks weeks
Credit Hours: 3
"Introduces sociological concepts within sport. Examines society on a global scale and how the global society impacts sport. Focuses on current social issues within global sport.
Duration: 7 Weeks weeks
Credit Hours: 3
"Examines revenue generation and sales processes for sports organizations including the various revenue streams available at all levels of sport through developing buyer proposals and learning contract negotiation processes for agreements. Includes case studies, projects, presentations and hands-on negotiation exercise.
Duration: 7 Weeks weeks
Credit Hours: 3
"Studies budgeting and financial reporting for sports organizations. Explores methods of financing for both sports organizations and sports facilities. Includes case studies, projects, presentations and hands-on negotiation exercises.
You must take two of the following tier 1 courses.
Duration: 7 Weeks weeks
Credit Hours: 3
Develops professional skills through supervised work in the field of sport management. Applies learned knowledge and enhances experience and skills in a practical and relevant setting.
Duration: 7 Weeks weeks
Credit Hours: 3
"Examines how sports organizations interact with the media and fans/ customers through various forms of electronic and social media. Activities include studying basic fundamentals and completing various exercises designed to give hands-on experiences in the areas of social media, media relations and public relations in the context of sport organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
"Examines the design, collection, analysis, and use of data to measure performance and make decisions in competitive sports. Reviews basic concepts and skills needed to develop and apply analytical skills to sport from different perspectives: coaching, management, business, media, etc.
Duration: 7 Weeks weeks
Credit Hours: 3
Studies planning, development, and management of sport facilities and events. Includes topics in needs assessment, risk management, site selection, financial planning, operations, crowd control, event staffing, marketing, media, and sponsorships and participant prizes.
Duration: 7 Weeks weeks
Credit Hours: 3
"Select topics in sport management will be examined. Course may be repeated for credit provided different topics are offered.

A student either needs to take MSSM 791 and MSSM 794 together, or MSSM 798 twice to get to the required 6 credits.

Duration: 7 Weeks weeks
Credit Hours: 3
Develops professional skills through supervised work in the field of sport management. Applies learned knowledge and enhances experience and skills in a practical and relevant setting.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides knowledge of current and ongoing issues in the sport management industry. Discusses and analyzes current topics preparing student to face these issues in the real world as a sport manager.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides the culminating experience through the completion of a master’s thesis in sport management by reviewing existing research and conducting original, independent research. Course may be repeated for credit. 1 to 6 Credit Hours
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  • Over the years, UW-Parkside has been cited as one of the most affordable AACSB-accredited MBA programs in the nation.
Tiana Kerner from UWP

"Dr. Bill Miller, who leads the sport management program, has such good experience in the field. He knows how to make you think deeper about the content. Everything that I have learned, I have been able to apply and, when I was in the classroom, see how it would apply to my career."

Joe Lanser
Director of Programs – Salvation Army's Green Bay Kroc Community Center

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