Bachelor of Science in Marketing Online
Build the solid marketing knowledge base and strong business skills needed to pursue career opportunities in advertising, promotions, marketing, sales, research, or public relations.
Apply by:
10/5/25
Start class:
10/27/25
Overview
Develop career-building credentials with a bachelor’s in marketing
$
Total Tuition
As few as Variable
Duration
120
Credit Hours
Influence consumer behavior and solve business challenges with the cutting-edge industry tools you will acquire in the online Bachelor of Science in Marketing program from UW-Parkside. Develop skills in market research, promotions, and digital marketing that equip you to help both startup and established businesses thrive. Course work emphasizes buyer behavior, social media marketing, and sales acumen. Plus, a senior project empowers you to develop practical solutions in a realistic scenario applicable to your intended career path.
Led by supportive instructors with real-world marketing experience, this affordable marketing bachelor’s degree online program strengthens your communication, problem-solving, teamwork, and time management skills in a flexible format designed to help you continue working as you earn your degree.
Accreditation:
The Department of Business programs at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
In this online B.S. in Marketing program, you will learn to:
- Apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management to a realistic consumer product situation
- Prepare and present promotions plans to industry expectations, applying concepts to real client situations
- Develop and execute a market research project to industry expectations in a community-based learning environment
- Manage a portfolio of business products in a real competitive situation, while integrating concepts from other disciplines, such as research and development, pricing and promotions, forecasting and production, and finance
- Prepare and present advanced marketing concepts through a senior marketing thesis that includes practical integrative solutions for realistic product/market situations that are relevant to your intended career
- Apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management to a realistic consumer product situation
- Prepare and present promotions plans to industry expectations, applying concepts to real client situations
- Develop and execute a market research project to industry expectations in a community-based learning environment
- Manage a portfolio of business products in a real competitive situation, while integrating concepts from other disciplines, such as research and development, pricing and promotions, forecasting and production, and finance
- Prepare and present advanced marketing concepts through a senior marketing thesis that includes practical integrative solutions for realistic product/market situations that are relevant to your intended career
As a graduate, you will be prepared for a variety of careers, including:
- Account Executive
- Advertising Manager
- Brand Manager
- Communications Director
- Corporate Trainer
- Creative Director
- Event Planner
- Fundraising Coordinator
- International Sales Representative
- Market Researcher
- Political Campaign Manager
- Promotions Director
- Public Relations Executive
- Account Executive
- Advertising Manager
- Brand Manager
- Communications Director
- Corporate Trainer
- Creative Director
- Event Planner
- Fundraising Coordinator
- International Sales Representative
- Market Researcher
- Political Campaign Manager
- Promotions Director
- Public Relations Executive
Also available:
The University of Wisconsin-Parkside offers a variety of undergraduate programs. Learn about our other online bachelor’s degree programs.
$471
Per Credit Hour
Up to 90 hours
Transfer Credits
120
Credit Hours
Accreditation:
The Department of Business programs at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Need More Information?
Tuition
Invest in your future while staying on budget
Tuition for the online B.S. in Marketing program is the same for in-state and out-of-state students. All fees are included. Tuition may be subject to change on a yearly basis.
| Per Credit Hour | Per Course |
|---|---|
| $471 | $1,413 |
Tuition breakdown:
$471
Per Credit Hour
Calendar
Explore our convenient start dates
The B.S. in Marketing online program is delivered in an online format ideal for working adults, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall II | 10/27/25 | 10/5/25 | 10/5/25 | 10/15/25 | 10/30/25 | 12/12/25 | 7 weeks |
| Spring I | 2/2/26 | 1/11/26 | 1/11/26 | 1/21/26 | 2/5/26 | 3/20/26 | 7 weeks |
| Spring II | 3/30/26 | 3/8/26 | 3/8/26 | 3/18/26 | 4/2/26 | 5/15/26 | 7 weeks |
Now enrolling:
10/5/25
Apply Date
10/27/25
Class Starts
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Find the admission requirements for the bachelor's in marketing
For admission into the B.S. in Marketing you must provide transcripts from all institutions previously attended as well as meet the requirements below.
Admission Requirements:
- High school diploma or equivalency
- All official transcripts
- No fee to apply
Freshmen
- GPA 2.2 on a 4.0 scale unweighted
- High School transcript or equivalent or all college transcripts for completed college-level course(s)
Transfer Student (12+ transferable credits)
- GPA 2.0 or higher for transferable credit
- Proof of High School Diploma or GED if the student does not already hold an AA/AS and official transcripts from all institutions of higher education previously attended
- Science credit within seven years. If the foreign language requirement is completed with high school course work, provide high school transcripts (not needed for admissions, completion requirement).
International Student
- GPA 2.0
- Official transcripts in English translation documenting completion of secondary school and attendance at all other institutions of higher education (if applicable)
- Transcripts must be submitted to a professional evaluation service that is recognized through NACES (naces.org). Education Credentials Evaluators, Inc. (ECE) and World Education Services (WES) are recommended. An additional fee will be charged by the evaluation service.
- Transfer students require a course-by-course evaluation. Freshman student evaluation does not need to be course by course. The evaluation cannot be more than five years old.
- Proof of English Proficiency: (if education was not conducted in English)
- TOEFL, 71 (internet based)
- IELTS, 6.0
- ACT English subscore, 23 or higher
- DuoLingo, 100 or higher
- Pearsons, 45 or higher
Official transcripts from high schools or all institutions of higher education previously attended or GED/HSED scores should be mailed directly from the institution(s) to UW-Parkside at this address:
Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144
Official transcripts sent directly from issuing institution(s) are also accepted electronically by selecting UW-Parkside as the receiving institution and/or providing [email protected] as the email address.
Applicants are also strongly encouraged to upload a copy of their unofficial transcripts and a current resume at the time of application at: https://your.uwp.edu/register/appdocs.
Have a question? Call us at 844-492-2160.
Courses
Take a look at your online B.S. in Marketing courses
The B.S. in Marketing online curriculum is comprised of 120 credit hours, including 15 credit hours of fundamental preparation courses, 15 credit hours of business preparation courses, 15 credit hours of business foundation core courses, 18 credit hours of concentration courses, and 52-55 credit hours of general university degree requirements.
These General Education courses must be taken with the program. A minimum grade of C or better is required in each course below (C- is not acceptable).
QM 110: Quant. Analysis in Business
Duration: 7 Weeks weeks
Credit Hours: 3
Surveys applied business concepts that include statistics, mathematics, operations management, accounting, finance, marketing, and project management. Emphasizes using data and spreadsheets as a means for modeling business concepts.
COMM 105: Public Speaking for the 21st Century
Duration: 7 Weeks weeks
Credit Hours: 3
Develops professional speaking and presentation skills in live and virtual contexts. Explores methods of persuasion, argumentation, and organization in virtual and physical speaking contexts.
Prerequisites: None.
ECON 120: Principles of Microeconomics
Duration: 7 Weeks weeks
Credit Hours: 3
Develops and applies principles and models of demand and supply, consumer behavior, producer behavior, competitive and imperfectly competitive markets, and related contemporary economic policy issues.
Prerequisites: MATH 104 or MATH 111 with a C- or better.
ECON 121: Principles of Macroeconomics
Duration: 7 Weeks weeks
Credit Hours: 3
Develops and applies principles and models of economic aggregates such as national income, unemployment, inflation, economic growth, and the monetary system and analyzes monetary and fiscal policy.
Prerequisites: MATH 104 or MATH 111 with a C- or better.
ENGL 202: Technical Writing
Duration: 7 Weeks weeks
Credit Hours: 3
Writing instruction with an emphasis on presenting written and oral reports and interpreting technical writing. Prerequisites: ENGL 101 with a grade of C- or better.
A minimum grade of C or better is required in each course below (C- is not acceptable).
ACCT 201: Financial Accounting
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces financial accounting emphasizing basic concepts and procedures in accumulating, measuring, and communicating financial information. Includes preparation, analysis and interpretation of financial statements.
Prerequisites: MATH 104 or MATH 111.
ACCT 202: Managerial Accounting
Duration: 7 Weeks weeks
Credit Hours: 3
Identifies relevant accounting and financial information for managerial decisions. Analyzes product costing, pricing, capital budgeting, profit planning, performance reporting and variance analysis.
Prerequisites: ACCT 201, ECON 120, QM 210, Microsoft Excel knowledge.
BUS 272: Legal Environment of Business
Duration: 7 Weeks weeks
Credit Hours: 3
Explores the legal and ethical environment in which business operates, with emphasis on government regulation.
Prerequisites: None.
QM 210: Business Statistics 1
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces descriptive statistical analysis; probability and expectation; discrete and continuous probability models; sampling distributions; hypothesis testing and estimation. Emphasizes conceptual understanding of statistical analysis and its application to and interpretation for business problems.
Prerequisites: MATH 112 or QM 110.
QM 310: Business Statistics II
Duration: 7 Weeks weeks
Credit Hours: 3
Explains advanced inferential techniques including analysis of variance; simple and multiple linear correlation and regression techniques; Bayesian decision analysis; time-series analysis; non-parametric techniques; use of computer analysis for applied business problems.
Prerequisites: QM 210; completion of a minimum of 54 credits, business major/minor.
QM 319: Operations Management
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the role of the operations function in an organization; strategy and competitiveness, supply chain management, forecasting and inventory control. total quality management, statistical quality control, lean manufacturing, scheduling, project management, and application of these principles in manufacturing and service organizations.
Prerequisites: QM 210; completion of a minimum of 54 credits, business major/minor.
MIS 320 : Management Information Systems
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the computer as a problem-solving tool, as part of data processing systems, MIS and decision support systems; information systems planning and development; explores database management, networking and web technologies; project management.
Prerequisites: ACCT 201; completion of a minimum of 54 credits; business major/minor.
FIN 330: Managerial Finance
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces concepts and practices of managerial finance, time value of money, bond and stock valuation, financial statements, capital budgeting and cost of capital.
Prerequisites: ACCT 201, ECON 121; QM 210 or MATH 309; completion of a minimum of 54 credits; business major/minor.
MGT 349: Organizational Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces individual and group behavior in organizations and to organizational theory. Includes motivation, communication, stress, leadership decision-making, organizational processes and structures, and interactions between organizations and external environments.
MKT 350: Marketing Principles
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces the general marketing process, which is involved in the distribution and exchange of goods and services. Surveys product, pricing, promotion, distribution, and buyer behavior variables within the context of market planning.
Prerequisites: ECON 120; completion of a minimum of 54 credits, business major/minor.
BUS 495: Capstone in Strategic Management
Duration: 7 Weeks weeks
Credit Hours: 3
Focuses on strategic management as a critical function and responsibility of general managers. Encompasses all functional areas of an organization including marketing, finance, accounting, human resources, and management information systems. Develops critical skills in analyzing organizations, their competitive environments, and strategic alternatives.
Prerequisites: Senior standing; FIN 330, MGT 349, MKT 350; business major/minor.
Students must acquire an overall average GPA of 2.5 in 300/400 level foundation, major and concentration courses.
MKT 354: Marketing Research
Duration: 7 Weeks weeks
Credit Hours: 3
Examines scientific procedures applicable to marketing research, including methodological considerations of defining information needs, determining research design, collecting/analyzing data, and preparing reports. Community-based learning designation.
Prerequisites: MKT 350, QM 310; business major/minor.
MKT 355: Buyer Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
Examines theoretical and applied research and concepts in the buying decision processes in households, businesses, nonprofit and government organizations as these relate to development, implementation, and assessments of marketing strategies. Covers contributions from social and behavioral sciences as well as marketing.
Prerequisites: MKT 350; business major/minor.
MKT 358: Promotions Management
Duration: 7 Weeks weeks
Credit Hours: 3
Analyzes management of the firm's promotional mix, including techniques and strategies in the use of advertising, personal selling, sales promotion, and public relations. Community-based learning designation.
Prerequisites: MKT 350; completion of a minimum of 54 credits, business major/minor.
MKT 450: Social Media Marketing
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Covers relevant digital marketing aspects more broadly, including emerging electronic commerce and mobile marketing topics.
Prerequisites: MKT 350.
MKT 453: Advanced Digital and Social Media Marketing
Duration: 7 Weeks weeks
Credit Hours: 3
Develops advanced skills related to social media optimization, email marketing, content marketing, data and website analytics, paid ad optimization strategies, online reputation management, and digital marketing automation.
MKT 458: Personal Selling
Duration: 7 Weeks weeks
Credit Hours: 3
Examines personal selling as a major function within the marketing and promotional mix of a firm.
Prerequisites: MKT 350; completion of a minimum of 54 credits, business major/minor.
General education requirements include skills requirements, and general education courses in the Humanities and Arts, Natural Science and Social and Behavioral sicence. Course are selected in consultation with an Academic Advisor.
LBST 103: Understanding Social Justice
Duration: 7 Weeks weeks
Credit Hours: 3
Examines social inequalities and injustices that influence politics, economy, education, and self image through the eyes and voices of multiple marginalized persons/groups.
Prerequisites: None.
THEA 110: Theatre Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
Explores enjoyment and understanding of the art of theatre. Examines the teamwork involved to create live entertainment and the impact of theatre on society from ancient history to present day. Reviews plays and live theatrical performances. Open to all students. Requires field trip/ticket fee.
Prerequisites: None.
ART 125: Survey of World Art
Duration: 7 Weeks weeks
Credit Hours: 3
Examines art history from the prehistoric era to the present with a global perspective. Covers the application visual analysis and to understand art in its social, political and historic contexts.
CSCI 105: Introduction to Computers
Duration: 7 Weeks weeks
Credit Hours: 3
Explores computer components and the principles of operation; networking, the Internet and the World Wide Web; problem solving techniques, introduction to algorithms, elementary programming concepts.
GEOS 107: Geology of National Parklands
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces fundamentals of geology as they relate to national parklands, including geological setting, geological features, and significance of designation.
Prerequisites: None.
HLTH 280: Nutrition for Wellness
Duration: 7 Weeks weeks
Credit Hours: 3
Develops an understanding of the interaction of good nutrition and wellness. Focuses on nutritional strategies to maximize health including the needs and considers responses of special populations to diet. Community-based learning designation.
Prerequisites: None.
GEOG 100: Physical Geography/The Environment
Duration: 7 Weeks weeks
Credit Hours: 3
Investigates the patterns and processes of Earth's physical and biological systems and their influence on human behavior and distribution. Includes human impacts on climate, hydrologic cycle, and ecosystem development.
Prerequisites: None.
CRMJ 101: Introduction to Criminal Justice
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces agencies and processes involved in the criminal justice system: law enforcement, the courts, corrections and juvenile justice. Analyzes the roles and problems within criminal justice agencies in a democratic society.
Prerequisites: None.
PSYC 101: Introduction to Psychological Science
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces the scientific study of mind and behavior, providing coverage of the major areas of research in psychology, including thinking, social interaction, human development, the nervous systems, abnormal psychology, personality, learning, the history and applications of psychological science, and others.
Prerequisites: ENGL 100 or concurrent registration.
SOCA 101: Introduction to Sociology
Duration: 7 Weeks weeks
Credit Hours: 3
Examines social relations, social organization, and social systems through the study of process, structure, and function.
Prerequisites: None.
LBST 210: Introduction to Leadership
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces principles of leadership from an interdisciplinary theoretical and practical perspective. Introduces skills such as self-assessment, communication strategies, understanding group dynamics and working in coalitions, setting goals while remaining flexible, and managing conflict.
Prerequisites: None.
ENGL 101 : Composition and Reading
Duration: 7 Weeks weeks
Credit Hours: 3
Develops college-level competencies in writing and reading in a variety of subject and thematic contexts, emphasizing argumentation. Satisfies skills requirements in reading and writing.
Prerequisites: Placement score or grade of C- or better in ENGL 100.
Math 104: College Math with Applications
Duration: 7 Weeks weeks
Credit Hours: 3
Covers topics from college algebra (such as functions, linear, exponential and logarithmic models), statistics, and graphing. Emphasizes proportional reasoning, modeling, problem-solving and applications. Intended for students whose program does not require further coursework in pre-calculus or calculus. Four-hour lecture.
Prerequisites: MATH 100 with a grade of C- or better; or appropriate placement.
INTS 100: Introduction to International Studies
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the international impact on the state, community and individual levels of human experience. Includes developing practical orientations toward the international experience, such as language and cultural appreciation, social and political tolerance, and environmental adaptation.
ENGL 202: Technical Writing
Duration: 7 Weeks weeks
Credit Hours: 3
Writing instruction with an emphasis on presenting written and oral reports and interpreting technical writing. Prerequisites: ENGL 101 with a grade of C- or better.
PSYC 205: Cognitive Psychology
Duration: 7 Weeks weeks
Credit Hours: 3
Covers theory and research of human cognitive processes including perception, attention, visual cognition, learning, memory, language, decision making, problem solving, intelligence, and social cognition.
SOCA 206 : Race and Ethnicity
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces the formation and dynamics of ethnic and race relations in the United States and their social consequences in terms of marginalizing people and the unfair distribution of their life chances. Fulfills Ethnic Diversity Requirement.
Cross-listed with: ETHN 206.
Prerequisites: ANTH 100 or SOCA 101.
PSYC 210: Introduction to Human Development
Duration: 7 Weeks weeks
Credit Hours: 3
Covers theories, concepts, and research pertaining to human development throughout the lifespan including biological, cognitive, emotional and social development
PSYC 220: Social Psychology
Duration: 7 Weeks weeks
Credit Hours: 3
Studies the individual in social contexts including person perception, attribution processes, the self, interpersonal attraction, attitude formation, aggression, prosocial behavior and social influence.
COMM 285: Introduction to Conflict Analysis and Resolution
Duration: 7 Weeks weeks
Credit Hours: 3
Examines approaches to understanding, transforming, and resolving conflicts. Includes case studies at the interpersonal, organizational, community, cultural, and international levels.
UWP 294: Work-Based Learning
Duration: 7 Weeks weeks
Credit Hours: 3
Provides opportunity for analyzing and applying essential learning knowledge and skills to current work experience. Prerequisites: None.
Students enrolled in UWP 294 should have a job for which they are working at least 6 hours per week.
COMM 303: Organizational Communication
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the role of communication in organizational settings. Includes organizational communication theories and elements, as well as contemporary organizational systems and their functioning.
SOCA 332: Sociology of Mental Illness
Duration: 7 Weeks weeks
Credit Hours: 3
Examines mental illness as a social role/social label is examined in terms of institutional and sociocultural factors. Prerequisite: SOCA 101
HRM 442: Training and Performance
Duration: 7 Weeks weeks
Credit Hours: 3
Examines managing employees to maximize job performance, including employee training and development as well as performance management. Applies a systems approach to design, implementation, and evaluation of the processes. SEG or CBL project component expected. Community-based learning designation.
LBST 494: Internship in Leadership and Personalized Studies
Duration: 7 Weeks weeks
Credit Hours: 3
Provides opportunity for directed field experience, focusing on applying scholarly concepts to the workplace. Specific arrangements to be made in consultation with advisor. Maximum of 6 credits may be applied to the major.