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UWP Faculty Peter Knight

Dr. Peter Knight, Professor

Only an MBA truly provides the skills required to lead and manage organizations in today's complex and rapidly changing world.

Degrees Held:

  • Ph.D. in Management with Marketing Emphasis – Carleton University, 2007
  • MBA in Marketing – McMaster University, 1987
  • Bachelor of Commerce - Marketing – University of Calgary, 1979

Career Highlights:

  • A marketing generalist with 25 years' broad corporate and SME experience, including recent consulting experience in Europe working to develop a key account program
  • 18 years' experience in academia and wide-ranging marketing interests
  • Proven curriculum development skills in emerging areas, including digital marketing; multicultural and global marketing; sports and event marketing; marketing in the high tech sector; sales; flexible learning methods; and community-based, competency-based, and online learning
  • Extensive experience with simulation learning such as Stukent MIMIC, CAPSIM, Country Manager, Momentium, New Shoes, and Marketplace.
  • Has taught more than 100 undergrad courses and 40 MBA courses (including 14 3-credit, 12-week courses in a professional MBA program)
  • Authored and co-authored more than 50 peer-reviewed journal and conference publications, including those in prestigious journals such as the Journal of Marketing Education, the Journal of Electronic Commerce in Organizations, Organizations and Markets in Emerging Economies, Leisure Studies (UK), Higher Education Policy, the International Journal of Sports Marketing and Management, and the Journal of Teaching in International Business
  • Recognized for the Best Conference Paper at the fall 2013 Marketing Management Association Conference in Chicago
  • Distinguished to be the only North American presenter at global conferences in Seoul and Dubai
  • Sales Program with UW-Parkside

    Since 2009, UW-Parkside teams garnered 47 individual and team awards in national sales competitions, an area of competition that has seen participation virtually double during that time.

    Buoyed by three national titles – the 2013 Team Selling Championship, the 2016 National Sales Challenge, and the graduate division title at the National Collegiate Sales Competition in 2017 – we believe our Sales Program is on the ascent. In fact, recently the Sales Program received industry funding for a new lab. We also look forward to applying for the University Sales Center Alliance membership.

  • Links to share:

  • What do you want your students to take away from class?

    Students will possess an understanding of the digital and global marketplace and be able to adapt to its many changes. They will gain skills needed to perform vital daily functions to industry standard. Upon completion, students should be able to walk into any company with an online and/or global presence and improve their effectiveness. Mastery of course materials is defined as demonstrated ability to apply concepts and perform tasks to industry standard.

  • What advice would you give to your future online students?

    Plan your time well and well in advance, including making sure you have connectivity daily.

  • What is the value of an MBA?

    Only an MBA truly provides the skills required to lead and manage organizations in today's complex and rapidly changing world.

  • Why did you start teaching?

    I once heard that the Chinese say "you live your adult lives in thirds" and I truly have. I worked in the corporate world for 14 years with Nabisco brands, Motorola, and AC Nielsen in marketing and business development. I then ran my own business for eight years, selling to major retailers in Eastern Canada and the U.S. I fell into teaching by accident when I began filling in on a few night courses. It rapidly became my passion, so I returned to do my Ph.D. at 46 to make it a third career. Overall, I’ve been in teaching in academia for 18 years. It's never too late!

  • What is the one book you think everyone should read?

    I like anything by John Irving. I am a little different, I guess.

  • What do you do when you need a laugh?

    Other than keeping up with political news the last few years, I also enjoying walking my Chiweenie dog, Cujo, in the local park. He is always a topic of conversation.

  • Tell us something interesting about yourself that your students might not know.

    I was on a Canadian quiz show called "Jackpot" for a week in 1987. It reran on the USA Network for a number of years. I answered 11 questions in a row and won $2,400 but missed the last question for a brand new 1987 Hyundai XL.

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