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Master of Science in Sport Management Online

Leverage your passion for sports into a successful career with the 100% online Master of Science in Sport Management online program at the University of Wisconsin-Parkside. This versatile degree program offers you the industry-specific knowledge and resourceful insights to begin or expand your career as a sport management professional.


Why our 100% online Master’s in Sports Management stands out

As the only sport management graduate program in the University of Wisconsin System, the 100% online Master of Science in Sport Management from UW-Parkside is uniquely designed to prepare you for exciting sports-oriented careers while also giving you the flexibility to learn on your own schedule. This practical online degree program offers you the tools and qualifications for gainful employment in sport management careers at all levels, including professional, amateur, high school, and nonprofit sports.

$17,325 Total Tuition

As few as 12 months Duration

33 Credit Hours

In this online master’s in Sports Management program from University of Wisconsin-Parkside, you will gain a full understanding of sport management techniques supported by a strong business background. Topics of discussion include sports research and analysis; governance and administration issues; sports law and conflict resolution; social, ethical and international sportsmanship; financial management techniques for sports organizations, and much more.

Course work for the online M.S. in Sport Management is comprised of 33 credit hours, offering you a solid array of core courses and a wide range of elective courses at both the tier 1 and tier 2 level—such as sports communication, sports analytics, sport facility and event management, current issues in sport management, and special topics in sports. You can further tailor your online master’s program by choosing the thesis or non-thesis track.

The online M.S. in Sport Management program offers graduate assistantships, athletic teaching assistantships, and internships with the only NCAA® Division II athletic program in Wisconsin. As an online student, you have the flexibility to complete your internship experience in your home state or anywhere in the world. Plus, with our experienced faculty, personal advising, strong alumni network and internship programs, you will have extensive opportunities to connect and collaborate with sport management professionals from all levels.

As a graduate of this online program, you will be prepared for administrative and managerial sports-related positions such as: Athletic Coach, Athlete Development Specialist, Athletic Director, Business Development Coordinator, Contract Negotiation Manager, Event Coordinator, Facilities Manager, Fitness Manager, Marketing Consultant, Operations Manager, Public Relations Manager, and Sports Agent.

In this online M.S. program, you will learn:

  • Effective communication techniques through various channels as well as professional interpersonal skills and negotiation tactics
  • Advanced management practices that abide by legal and compliance-related standards and follow ethical guidelines
  • Sound financial management techniques, including revenue generation methods such as marketing and sales
  • Inclusive leaderships styles and organizational systems to run large meetings, departments, and teams
  • Problem-solving techniques for common challenges facing the sports industry
  • Transferrable knowledge and competencies that can be applied to real-world sports settings


UW-Parkside’s affordable online degree tuition

Tuition for the M.S. in Sport Management online degree program is the same for in-state and out-of-state students. All fees are included.

$525 Per Credit Hour

$1,575 Per 3 Credit Hour Course

$17,325 Total Tuition

If you are applying for financial aid, please use Federal School Code 005015. For further information, please contact our Financial Aid Office at 262-595-2574 or [email protected].



Our application deadlines and class schedules

The M.S. in Sport Management program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.

Term Session First Class Day Application Deadline Document Deadline Registration Deadline Payment Deadline Last Class Day
Fall 2021 071 09/13/2021 08/23/2021 08/30/2021 09/07/2021 09/12/2021 10/29/2021
072 11/01/2021 10/11/2021 10/18/2021 10/26/2021 10/31/2021 12/17/2021
Spring 2022 071 01/31/2022 01/10/2022 01/17/2022 01/25/2022 01/30/2022 03/18/2022
072 03/28/2022 03/07/2022 03/14/2022 03/22/2022 03/27/2022 05/13/2022
Summer 2022 071 05/23/2022 05/02/2022 05/09/2022 05/17/2022 05/22/2022 07/08/2022
072 07/11/2022 06/20/2022 06/27/2022 07/05/2022 07/10/2022 08/26/2022


Find your fit in our online Sports Management program

Online M.S. in Sport Management admission requirements (based on undergraduate GPA)

  • GPA of 2.75 and above – Students must submit a statement of purpose.
  • GPA below 2.75
    • Students must submit:
      • Three letters of recommendation
      • A statement of purpose highlighting compelling industry experience and relevant undergraduate course work.
      • A resume verifying work experience.
  • GMAT scores are not required for admission.
  • For unconditional admission you must hold a bachelor’s degree in sport management or business and have a cumulative grade point average of 3.0 or higher. Applicants who do not have this background may be admitted following the admission requirements below.

Official transcripts from all colleges/universities attended, regardless if they appear on the degree awarding transcript or not, should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

Have a question? Call us at 844-492-2160 844-492-2160.



Discover what you will learn in UWP’s online M.S. in Sports Management classes

The M.S. in Sport Management online curriculum is comprised of 33 credit hours, including 21 credit hours of core courses, six credit hours of tier 1 courses, and six credit hours of tier 2 courses.

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You must take the following courses. Students can choose to take either MSSM 701 or MSSM 702. All other core courses are required.

Duration: 7 weeks   |   Credit Hours: 3

Analyzes research in the sport management field to help solve issues within the sports industry. Introduces different methods for conducting and analyzing research. Examines how research articles are organized to assist in both reading and conducting research. Discusses practical applications of research.

Duration: 7 weeks   |   Credit Hours: 3

Explores the managerial activities essential to amateur sports administration. Examines the structure and function of amateur sports organizations and how individual sport organizations fit into the greater sports industry. Focuses on high school and intercollegiate athletics.

Duration: 7 weeks   |   Credit Hours: 3

Explores the managerial activities essential to governance and policy development in professional sports and reviews the structure and function of these organizations. Demonstrates where the power lies in an organization or industry segment and how individual sport organizations fit into the greater sports industry.

Duration: 7 weeks   |   Credit Hours: 3

Examines sports law as it applies to sport managers by identifying liability of situations in the supervision, management, and conduct of sports. Introduces how to design and develop strategies for limiting liability including constitutional law, negligence, contract, and employment law.

Duration: 7 weeks   |   Credit Hours: 3

Introduces student to various leadership theories and ethical considerations in sports. Examines what it is to be a leader and how to consider different ethical issues when leading a sport organization, including topics in human resources and effective management.

Duration: 7 weeks   |   Credit Hours: 3

Introduces sociological concepts within sports. Examines society on a global scale and how the global society impacts sports. Focuses on current social issues within global sports.

Duration: 7 weeks   |   Credit Hours: 3

Examines revenue generation and sales processes for sports organizations, including the various revenue streams available at all levels of sports through developing buyer proposals and learning contract negotiation processes for agreements. Includes case studies, projects, presentations, and hands-on negotiation exercise.

Duration: 7 weeks   |   Credit Hours: 3

Studies budgeting and financial reporting for sports organizations. Explores methods of financing for both sports organizations and sports facilities. Includes case studies, projects, presentations, and hands-on negotiation exercises.

You must take two of the following tier 1 courses.

Duration: 7 weeks   |   Credit Hours: 3

Examines how sports organizations interact with the media and fans/customers through various forms of electronic and social media. Activities include studying basic fundamentals and completing various exercises designed to give hands-on experiences in the areas of social media, media relations and public relations in the context of sports organizations.

Duration: 7 weeks   |   Credit Hours: 3

Examines the design, collection, analysis, and use of data to measure performance and make decisions in competitive sports. Reviews basic concepts and skills needed to develop and apply analytical skills to sports from different perspectives: coaching, management, business, media, etc.

Duration: 7 weeks   |   Credit Hours: 3

Studies planning, development and management of sports facilities and events. Includes topics in needs assessment, risk management, site selection, financial planning, operations, crowd control, event staffing, marketing, media, and sponsorships and participant prizes.

Duration: 7 weeks   |   Credit Hours: 3

Select topics in sport management will be examined. Course may be repeated for credit provided different topics are offered.

A student either needs to take MSSM 791 and MSSM 792 together, or MSSM 798 twice to get to the required 6 credits.

Duration: 7 weeks   |   Credit Hours: 3

Provides knowledge of current and ongoing issues in the sport management industry. Discusses and analyzes current topics, preparing student to face these issues in the real world as a sport manager.

Duration: 7 weeks   |   Credit Hours: 3

Develops professional skills through supervised work in the field of sport management. Applies learned knowledge and enhances experience and skills in a practical and relevant setting while completing a project with both faculty and site supervisors.

Duration: 7 weeks   |   Credit Hours: 1 to 6

Provides the culminating experience through the completion of a master's thesis in sport management by reviewing existing research and conducting original, independent research. Course may be repeated for credit.


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