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Master of Business Administration with a Concentration in Marketing Online
Develop the essential skills necessary for career advancement in a variety of marketing roles in the Master of Business Administration with a Concentration in Marketing online program from the University of Wisconsin-Parkside. This program emphasizes the relationship between marketing and other business functions in an increasingly digital environment.
Overview
Why consider the online marketing MBA program
In the MBA with a Concentration in Marketing 100% online program from UW-Parkside, enhance your ability to recognize marketing challenges, design and decide on effective strategies to address those challenges, and understand the implications of those decisions. Prepare for vital roles as a marketing manager, market research analyst, marketing director, sales manager, brand manager, and more.
The practical curriculum for this online business master's program includes an in-depth study of integrated marketing communications, global marketing management, sales and key account management, and digital marketing and social media. You will review aspects of advertising, promotions, and personal selling from the perspective of market management.
In this online Marketing MBA program, you will examine management techniques in the global context, including increasingly competitive international market dynamics and environmental factors. You will identify theories and best practices related to key account management and sales while discussing major account strategies, motivation, incentives, selection, and recruitment. Plus, the online master’s program deepens your knowledge of digital marketing, social media, internet marketing, consumer behavior, web analytics, and search engines. You will develop advertising and creativity strategies using real-life case studies, discussions, and a simulation game.
Our core course work empowers you with a variety of foundational skills and advanced applications. You will learn advanced strategic management concepts, particularly business-level and corporate-level strategy formulation, implementation, and control. If you don't have an undergraduate background in business, you will benefit from our foundation courses designed to ensure your success in the MBA program. These two courses introduce you to principles in finance, accounting, statistics, and economics.
All courses are 7 weeks in length and taught by highly qualified faculty with extensive experience as corporate managers and entrepreneurs. Our curriculum is frequently revised to remain relevant with industry trends, in part based on feedback from our esteemed Business Advisory Board, which is comprised of approximately 30 senior business leaders and entrepreneurs from a variety of management backgrounds.
Accreditation:
The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
In this marketing master’s program online, you will learn:
- An analytical approach to developing solutions for challenging business issues
- The impact of both domestic and global environments on a firm's operations
- Advanced leadership skills and strategy formulation
- Awareness of the issues of working within a competitive global marketplace, and development of corresponding strategies
- An analytical approach to developing solutions for challenging business issues
- The impact of both domestic and global environments on a firm's operations
- Advanced leadership skills and strategy formulation
- Awareness of the issues of working within a competitive global marketplace, and development of corresponding strategies
As a graduate, you will be prepared for a variety of careers, including:
- Marketing Manager
- Market Research Analyst
- Marketing Director
- Sales Manager
- Brand Manager
- Marketing Manager
- Market Research Analyst
- Marketing Director
- Sales Manager
- Brand Manager
Also Available:
University of Wisconsin-Parkside offers a variety of specialized MBA programs. Learn about our other MBA online degree programs.
Accreditation:
The Department of Business programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Need More Information?
Tuition
Our budget-friendly MBA tuition can be paid as you go
Tuition for the MBA with a Concentration in Marketing online degree program is the same for in-state and out-of-state students. All fees are included.
Tuition breakdown:
| Per Credit Hour | Per Course | Per Program |
|---|---|---|
| $707.80 | $1,415.60 | $21,234 |
If you are applying for financial aid, please use School Code 005015. For further information, please contact our financial aid office at 262-595-2574 or [email protected].
Tuition breakdown:
Calendar
Important dates for our students
The master’s program in marketing is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that best suits your goals.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring I | 2/3/25 | 1/20/25 | 1/24/25 | 1/28/25 | 2/2/25 | 3/21/25 | 7 weeks |
| Spring II | 3/31/25 | 3/17/25 | 3/21/25 | 3/25/25 | 3/30/25 | 5/16/25 | 7 weeks |
| Summer I | 5/19/25 | 5/5/25 | 5/9/25 | 5/13/25 | 5/18/25 | 7/4/25 | 7 weeks |
| Summer II | 7/7/25 | 6/23/25 | 6/27/25 | 7/1/25 | 7/6/25 | 8/22/25 | 7 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Read the details of our admissions criteria
For unconditional admission into the online marketing graduate program you must hold a bachelor’s degree and provide transcripts from all institutions previously attended as well as meet the requirements below.
Admission Requirements:
- Bachelor's degree from a regionally accredited college or university
- Official transcripts
- No GMAT required
MBA online admission requirements (based on undergraduate GPA)
- 2.75 and above. Applicants must have transcripts sent directly to UW-Parkside from all previous institutions attended. No GMAT will be required.
- 2.5 to 2.749–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience. Without the required work experience, applicants are required to submit two recommendations. No GMAT will be required.
- 2.33 to 2.49–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience, and two recommendations. No GMAT will be required.
Official transcripts from all colleges/universities attended, regardless if they appear on the degree awarding transcript or not, should be mailed directly from the institution(s) to UW-Parkside at this address:
Admissions OfficeUniversity of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144
Official transcripts sent directly from issuing institution(s) are also accepted electronically by selecting UW-Parkside as the receiving institution and/or providing [email protected] as the email address.
A non-refundable application fee of $56.
Applicants are also strongly encouraged to email a copy of their current resume at the time of application to [email protected].
Have a question? Call us at 844-492-2160.
Courses
Advance your knowledge in these online MBA Marketing courses
The MBA Marketing online curriculum is comprised of 30 credit hours, including 24 credit hours of MBA core courses and six credit hours of electives. Applicants may be granted a waiver of one or both of the required foundation courses (MBA 502: Finance & Accounting and MBA 512: Statistics & Economics) based on a review of the applicant’s official transcripts.