What Jobs Can You Get With a Marketing Degree?

Marketing remains one of the most dynamic, high-growth fields in today’s economy. For prospective students, a degree in marketing opens the door to a wide range of in-demand career opportunities, from entry-level roles to high-paying senior positions.

The online Bachelor of Science (B.S.) in Marketing program from the University of Wisconsin-Parkside (UW-Parkside) prepares graduates to succeed in this competitive field. By developing skills in digital and social media marketing, consumer behavior and market research, students graduate ready to pursue diverse roles that align with the evolving needs of the market.

Note that salaries included here are national averages and current as of October 2025. These salaries are not guaranteed, and actual salaries will depend on location, company, experience and more.

Entry-level Marketing Jobs

Graduates entering the workforce often begin in positions that emphasize foundational skills such as communication, creativity and data analysis. These jobs offer valuable introductions to the field, enabling graduates to apply their knowledge in professional settings.

• Social media specialists create and manage content across platforms, monitor engagement and analyze metrics to improve reach. These specialists earn $68,217 per year, with higher earnings in metropolitan areas.
• Content marketing coordinators develop blog posts, newsletters and digital campaigns to engage target These professionals earn $71,000 annually, with room for rapid growth as professionals refine their expertise.

These roles give graduates on-the-ground experience that builds confidence and expertise. They also provide the foundation for career advancement in a wide range of industries.

Mid-level Roles: Expanding Marketing Degree Career Pathways

As graduates gain experience, they can pursue mid-level marketing jobs that combine creativity with strategy. These positions often involve greater responsibility, including managing projects, overseeing budgets and leading small teams.

• Market research analysts apply data analytics and consumer insights to guide business decisions. According to BLS, analysts earn a median salary of $76,950, with projected job growth of 7%, a rate significantly higher than the national average.
• Public relations managers develop direct communication strategies to build relationships with the media and the public. The Bureau of Labor Statistics (BLS) reports that PR managers earn median annual salaries of $144,530. However, many begin their careers with mid-level responsibilities on communications teams, where they might earn wages closer to the $81,900 received by the lowest 10% of those in the field.

These roles reflect the growing scope of responsibility and highlight how a marketing degree starts graduates on a path to more complex and impactful careers. By developing leadership and analytical skills, mid-level marketing professionals are well positioned for advancement.

Senior-level and High-paying Jobs in Marketing

At the senior level, marketing professionals often move into leadership positions that carry both responsibility and reward. These jobs require extensive experience and proven ability to deliver results in fast-moving markets.

• Marketing communications directors lead integrated campaigns that span advertising, PR and digital channels. According to Payscale, the median annual salary for these positions is $94,002, but salaries can potentially exceed $155,000 per year depending on industry and location.
• Brand managers shape the public perception of products and services, ensuring consistency across marketing channels. Brand managers earn an average of $125,253 annually.
• Digital marketing managers oversee campaigns in search engine optimization (SEO), email marketing and online advertising. According to MarketingHire, digital marketing jobs are among the fastest-growing roles in the field, with strong salary growth as companies shift budgets toward online engagement. These managers earn an average of $115,281 per year.
• Marketing managers coordinate campaigns, supervise teams and align marketing efforts with company strategy. BLS projects steady job growth for marketing managers through 2033, with a median annual salary of $159,660.

These senior roles offer both financial stability and career advancement opportunities for professionals seeking high-paying roles in marketing. They also demonstrate the long-term value of investing in a marketing degree and building skills that adapt to evolving business needs.

Why a Marketing Degree Is a Smart Career Investment

For students wondering what jobs they can pursue with a B.S. in Marketing online degree from UW-Parkside, the possibilities span creative, analytical and leadership roles across various industries. Whether starting as a social media specialist, advancing to digital marketing manager or leading as a marketing director, graduates benefit from steady demand and strong earning potential.

A marketing degree prepares graduates for both immediate opportunities and the potential for career advancement. A career in marketing offers not only diverse opportunities and competitive salaries, but also the chance to combine creativity with strategic thinking in a field that continues to grow and evolve with the digital economy.

Learn more about UW-Parkside‘s online Bachelor of Science in Marketing program.